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Center for Creative Foresight

The Center for Creative Foresight  is a research collective dedicated to studying big ideas that can drive sustainable business impact. Our current focus areas include augmented creativity, bioinspired design, and sustainable innovation. Our goal is to bring together thinkers from both academia and practice to work on big-picture problems. Contact us to partner with us in our work. Contact us at cf@cforesight.org.
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Reverse Thinking for Strategic Advantage (CMR Insights)

Explore how AI-powered reverse thinking helps leaders uncover hidden opportunities and outmaneuver the obvious in this latest California Management Review (CMR) Insight.


In today’s volatile world, conventional thinking is a liability. To stay ahead, businesses must flip expectations and embrace bold, unconventional strategies. Reverse thinking is one such powerful mental model. Learn more with the following NotebookLM deep dive.


Citation:

Govindarajan, V., Finkenstadt, D. J., & Eapen, T. T. (2025, July 7). Reverse thinking for strategic advantage. California Management Review (CMR) Insights. https://cmr.berkeley.edu/2025/07/reverse-thinking-for-strategic-advantage/


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